Introduction
This document contains information about the technologies that enable this website to achieve the purposes described below. These technologies allow the Data Controller to collect and store information (for example through the use of Cookies) or to use resources (for example by running a script) on the User's device when the User interacts with this website.
For simplicity, in this document these technologies are collectively referred to as Tracking Tools, unless there is reason to differentiate. This website uses Tracking Tools managed directly by the Data Controller (first-party) and Tracking Tools that enable services provided by third parties (third-party). Unless otherwise specified, such third parties have access to their respective Tracking Tools.
The duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Data Controller or by each third-party provider. Some of them expire at the end of the User's browsing session. In addition to what is specified in the description of each category, Users may obtain more detailed and up-to-date information in the privacy policies of the respective third-party providers or by contacting the Data Controller.
Data Controller
Via Tanaro, 4/7 — 20045 Lainate (MI), Italy
C.F. / P.IVA: 03446230967
Email: info@reiser.it · PEC: reiser@pec.it
How This Website Uses Tracking Tools
This Application uses Cookies commonly referred to as "technical" or other similar Tracking Tools to carry out activities strictly necessary to ensure the operation or provision of the Service. They do not require consent pursuant to Art. 122, paragraph 1, D.Lgs. 196/2003.
Stores the User's choice regarding the cookie banner (acceptance or rejection by category), preventing the banner from being displayed again on subsequent visits.
| Cookie name | Duration | Purpose |
|---|---|---|
| cookieconsent_status | 12 months | Stores the User's cookie consent preference (accepted / rejected) |
This type of service enables the Data Controller to manage centrally the tags or scripts needed on this website. Accordingly, User data may be processed by these services. GTM is configured to load other tracking tools only after the User has expressed consent for the relevant category (Consent Mode v2).
| Cookie name | Duration | Purpose |
|---|---|---|
| _dc_gtm_UA-* | 1 minute | Limits the frequency of GTM requests to the Google server |
This Application uses Tracking Tools to measure traffic and analyse User behaviour with the aim of improving the Service. They require the User's prior consent.
Web traffic statistical analysis service provided by Google LLC, managed via Google Tag Manager. Collects data on website usage in aggregated and pseudonymised form. Configured with active IP anonymisation. Not activated before the User's explicit consent.
| Cookie name | Type | Duration | Purpose |
|---|---|---|---|
| _ga | Analytical | 2 years | Distinguishes unique users via a random identifier |
| _ga_XXXXXXXXXX | Analytical | 2 years | Maintains the session state for the site-specific GA4 property |
| _gid | Analytical | 24 hours | Distinguishes users; renewed every 24 hours |
| _gat | Analytical | 1 minute | Limits the frequency of requests to the Google Analytics server |
This Application uses Tracking Tools to send personalised advertising messages based on the User's interests and to measure the effectiveness of campaigns. They require the User's prior consent.
The LinkedIn Insight Tag is a lightweight JavaScript code snippet managed via Google Tag Manager. It enables the collection of data on site visits by LinkedIn members, measurement of conversions generated by LinkedIn Ads campaigns, and the creation of audience segments for retargeting. The data collected is pseudonymised and is not shared with the Data Controller in identifiable form.
| Cookie name | Type | Duration | Purpose |
|---|---|---|---|
| li_sugr | Profiling | 90 days | Identifies the browser for LinkedIn conversion tracking |
| bcookie | Profiling | 1 year | Browser identification cookie for LinkedIn |
| lidc | Technical | 24 hours | Facilitates the selection of the LinkedIn data centre for the session |
| UserMatchHistory | Profiling | 30 days | Synchronises IDs for LinkedIn Ads retargeting |
| AnalyticsSyncHistory | Analytical | 30 days | Synchronises LinkedIn analytics data |
| li_gc | Technical | 6 months | Stores the User's consent preferences for LinkedIn cookies |
Online advertising and conversion tracking service provided by Google LLC, managed via Google Tag Manager. It enables measurement of the effectiveness of Google Ads campaigns, display of personalised ads to Users who have already visited the website (remarketing), and optimisation of advertising campaigns based on recorded conversions. This tool is planned and will be activated upon the launch of Google Ads campaigns.
| Cookie name | Type | Duration | Purpose |
|---|---|---|---|
| _gcl_au | Marketing | 90 days | Google Ads conversion tracking; stores and measures interactions with ads |
| _gcl_aw | Marketing | 90 days | Stores the origin of the click on the ad for conversion tracking |
| IDE | Profiling | 13 months | Used by Google DoubleClick to record and report User actions after viewing or clicking an ad |
| DSID | Profiling | 2 weeks | Identifies a logged-in User on Google sites for conversion tracking |
This website uses external resources to improve the visual quality of the interface. The HTTP call to the Google Fonts server involves the transmission of the User's IP address to Google LLC on each visit, without any cookie being installed on the device.
The website loads the Lato typeface from the Google Fonts service via CDN (fonts.googleapis.com). On each visit, the browser automatically transmits the User's IP address to Google LLC servers. Google Fonts does not install cookies on the User's device. This transfer does not require consent via banner but is declared in this policy and in the Privacy Policy.
| Technology | Type | Duration | Issuer | Purpose |
|---|---|---|---|---|
| fonts.googleapis.com (HTTP) | HTTP — no cookie | Only during the visit | Google LLC | Loading of the "Lato" typeface |
How to Manage Preferences and Grant or Withdraw Consent
Where the use of Tracking Tools is based on consent, the User may provide or withdraw such consent by setting or updating their preferences via the cookie banner on this website.
With regard to third-party Tracking Tools, Users may manage their preferences by visiting the relevant opt-out link (where available), using the tools described in the third party's privacy policy, or by contacting the third party directly.
On the first visit, a banner is displayed allowing acceptance or rejection of Tracking Tools by category. Consent may be withdrawn at any time by clicking on "Manage cookie preferences" in the website footer. Withdrawal does not affect the lawfulness of processing based on consent given before withdrawal (Art. 7.3 GDPR).
Users may use their browser settings to view, block or delete Cookies. Browser settings, however, do not allow granular consent control by category. Information for the most popular browsers:
Users may also manage certain Tracking Tools for mobile applications via the relevant device settings (e.g. mobile advertising settings or general tracking settings).
Users are free to decide whether or not to allow the use of Tracking Tools. However, please note that Tracking Tools enable this Application to provide Users with a better experience and advanced features. Should the User decide to block non-necessary Tracking Tools, the Data Controller may not be able to measure website performance or optimise advertising campaigns. The use of the landing page and the contact form remains unaffected.
Data Transfers to Third Countries
The services of Google LLC (Google Tag Manager, Google Analytics 4, Google Ads, Google Fonts CDN) and LinkedIn Ireland Unlimited Company / LinkedIn Corporation involve the transfer of personal data to the United States. Such transfers are legitimised by:
- Standard Contractual Clauses (SCC) — Standard contractual clauses adopted by the European Commission under Decision 2021/914/EU pursuant to Art. 46.2.c GDPR;
- Data Privacy Framework EU-US — recognised as adequate by the European Commission under Decision of 10 July 2023 pursuant to Art. 45 GDPR. Google LLC adheres to this framework.
The website's hosting server (Hetzner Online GmbH) is physically located in Germany: no data is transferred outside the EEA for the hosting infrastructure.
User Rights
Users may exercise certain rights with respect to data processed by the Data Controller. In particular, within the limits provided by law, the User has the right to:
- withdraw consent at any time, without prejudice to the lawfulness of prior processing (Art. 7.3 GDPR);
- object to the processing of their data, in particular for direct marketing purposes (Art. 21 GDPR);
- access their personal data (Art. 15 GDPR);
- verify and request the rectification of inaccurate data (Art. 16 GDPR);
- obtain restriction of processing (Art. 18 GDPR);
- obtain the erasure or removal of their data — right to be forgotten (Art. 17 GDPR);
- receive their data or have it transferred to another controller — portability (Art. 20 GDPR);
- lodge a complaint with the competent supervisory authority (Art. 77 GDPR): www.garanteprivacy.it
Any requests to exercise rights may be addressed to the Data Controller using the contact details provided in this document. The request is free of charge and the Data Controller will respond within one month (Art. 12 GDPR), with a possible extension of a further 60 days for complex cases.
Email: info@reiser.it · PEC: reiser@pec.it
Via Tanaro, 4/7 — 20045 Lainate (MI)